The Match Brands team has redesigned menu of "Adjikinezhal" - Georgian cuisine restaurant. We’ve faced the task: to renew the menu visual style, snap shots of all the dishes and create a page proof universal scheme.
We have revealed the concept of hospitable cuisine through the Georgian tableful
and generous atmosphere. This is the basic idea, running through all the menu sections. At the photos it feels through the table content and a lot of elements surrounding the dish, in design - due to the absence of synthetic textures and smooth geometric elements shapes.
Each page is like a window into an exciting gastronomic adventure.
Each page is like a window into an exciting gastronomic adventure.
Direction and design: Steve Seven
Project Manager: Veronika Malofeeva
Photographer: Elena Simakova
Assistant: Maksim Retivyh
All the titles and additional inscriptions were hand-written in order to emphasize
"home cooking" individuality and character. The font is a mixture of monospaced Cyrillic
and Georgian language elements.
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