WHAT
GetPhy is a mobile gym. A gym. Inside a van. How cool is that.
It was built by a fitness coach and kinesiotherapist Gedas Sakalauskas with a purpose to drive to schools, parks, events – to make sports more accessible and appealing to youth.
WHY
Gedas' mission is to motivate teenagers to GetPhysically active, improve their wellbeing, strength, posture, inspire them to take care of their own bodies and minds. Ambitious!! Though very VERY important.
GetPhy is a mobile gym. A gym. Inside a van. How cool is that.
It was built by a fitness coach and kinesiotherapist Gedas Sakalauskas with a purpose to drive to schools, parks, events – to make sports more accessible and appealing to youth.
WHY
Gedas' mission is to motivate teenagers to GetPhysically active, improve their wellbeing, strength, posture, inspire them to take care of their own bodies and minds. Ambitious!! Though very VERY important.
HOW
The chosen direction for brand's visual identity came from analysing the target audience: the 12-16 year-olds, conscious of their looks and status among peers, and spending loads of time on their devices. But also their parents, the decision makers, who wish all the best to their kids just don't have enough knowledge or time for research. To put it all in just a few keywords:
INSPIRING. BOLD. PLAYFUL. CLEAN. PROFESSIONAL. MODERN.
The full brand strategy was created by Lina Mass.
