DIBS Design Intervention for Business Success
Identity / Branding / Social Media Campaign
DIBS, a workshop by Therefore Design amongst its clientele and known associates in different industries to introduce the idea of design thinking to solve problems in their business.
This workshop was spearheaded by Dhun & Vrishali, partners in the company who have great experience in the field of research and design. It was also a great marketing tool for the company to further enhance its reputation in the field.
The brand language and identity were inspired by simple geometric shapes, lines, and dots. The logo was created in a similar manner with simple shapes. The identity builds from these shapes to form interesting patterns similar to the process of how design thinking helps you in addressing and solving one issue at a time. The yellow colour was inspired by the brand and purple to exude the newness of the workshop.
This workshop was spearheaded by Dhun & Vrishali, partners in the company who have great experience in the field of research and design. It was also a great marketing tool for the company to further enhance its reputation in the field.
The brand language and identity were inspired by simple geometric shapes, lines, and dots. The logo was created in a similar manner with simple shapes. The identity builds from these shapes to form interesting patterns similar to the process of how design thinking helps you in addressing and solving one issue at a time. The yellow colour was inspired by the brand and purple to exude the newness of the workshop.
Project : DIBS Design Intervention for Business Success
Agency : Therefore Design
Mentor : Vrishali Kekre
Designer : Rahul Shinde