A new brand to challenge and disrupt the blended whisky space.
Woven celebrates the ‘blend’ and just what it can be.  

Pete and Duncan approached us to help them create a new brand to challenge and disrupt the blended whisky space. They wanted to celebrate the ‘blend’ and just what it can (and should) be. Their goal is to make whisky more accessible, targeting the next generation of whisky drinkers with a modern set of values: inquisitive, daring and passionate about the brands they choose to engage with. 

Over the past few decades the whisky industry has done great job of creating the image of whisky. Establishing what drinkers should look for in a whisky, what they should taste, what words they should use to describe their experience. This has resulted in a saturated and homogenised brand landscape where things tend to look and sound much the same. Whilst this isn’t necessarily a bad thing, it has provided the opportunity to create something different. Here's what we came up with...

Brand Strategy / Copywriting: Iain Nevill
Visualisations: Where Giants Roam
Photography: Murray Orr
Generative Art: Loïc Schwaller