Brief of the project was to create an advertising campaign for Nike after studying about the brand, it's market segmentation and 4 P's.

Through my final outcomes, I am targeting the age group 12-50, all genders. Motivating a certain segment of potential audience who would in the future become active customers. 

Using the tagline, "you don't need much to start" I aim at creating an aspirational advertisment, one that motivates the viewer to atleast start.