Mutiny Cafe:
In this project I re-designed the branding/logo, menu and menu board, as well as created packaging mockups for a local coffee shop to create a more customer oriented interaction with the menu and packaging as well as a more easily identifiable logo.
Mutiny café is an eclectic shop in Denver, Co that sells used books, comics, records, and coffee. Above is my logo redesign as well as my packaging mockups. The mock ups were created using adobe stock images in photoshop as well as incorporating my own personal designs and drawings. The logo was designed in Adobe Illustrator to stay true to industry standards. The secondary/smaller logo version, you can see displayed on the coffee cup mockup.
Above you can see my menu pamphlet design. This is a trifold pamphlet that was created in Adobe InDesign, again sticking true to industry standards. The left is the inner pamphlet content, displaying the menu items and descriptions, and to the right is the outer pamphlet content displaying both logo designs, cafe information, as well as roasted coffee for purchase.
Above you can see from left to right the progression of my redesign process in my drafts and inspiration. The far left is Mutiny's one of many original logo designs. There were several "logos" for mutiny café and non of them gave off a memorable or identifiable presence, so I went about collecting inspiration which you can see in the center, and then moved on to drafting new a new logo which you can see to your right. Below you can see more ideation and sketches for this project, which helped me to achieve direction towards my final results.
