In the fall of 2010 I saw Mark Randall of Worldstudio give a talk about his work with not-for-profit companies and about designing for change in general. I was inspired. That evening, I went home and started planning out this project. What I wanted to do was use facts to shock the viewer into action, or at least realize the need for change. I chose Rockwell for the piece because I wanted a typeface with some character as well as a somewhat official feel. The entire animation was created using After Effects CS5. I could have made the entire thing in flash, but it would have taken much more time.​​​​​​​