VCD 4: Branding | Fall 2021

///////

Crows Nest Barbershop was born out of the necessity of Jon Roth, who was a professional Snowboarder, looking for a new job. However, in his friends basement, Jon and a couple of his close friends could hone their craft and eventually create a business. Crows Nest Barbershop is located right in the heart of Kensington Market, Toronto. The area is a distinctive multicultural neighborhood consisting of immigrant communities. Including Toronto, Crows Nest Barbershop has expanded in other locations such as Hamilton, Vancouver, Collingwood & Hawaii.

For my rebrand of Crows Nest Barbershop, I wanted to communicate their sincere and real origins about the shop being born in a Kensington Market basement in Toronto and the owners affiliation with being a snowboarder. The aim was to convey the community’s authentic, cool and young spirit through their brand identity system as well as reflect a trustworthy and hard-working location in the community.

​​​​​​​