Maratón Internacional Asunción 2016
For this project, we had to release about 50 printed materials of various substrates and formats, as our client, The Coca-Cola Company, was a primary sponsor, under its Powerade brand. However, we only had 15 days of time to do the sketches and the final art. I was in charge of 9 graphic designers, for whom I organized a list of tasks and resources, since most of them did not handle the strict branding rules of Powerade.
It was a huge challenge, especially due to the short time we had available and the massive size of the event. However, we managed to do our part and the marathon was, once again, painted blue.
