Swedish premium beauty brand Lenoites asked us to create a short 3D animation that represents process of applying their serum product. Video explainer was mainly created for advertising campaign and the brand's social media. Using 3D animation we were able to show realistic product applied on model eyelashes plus main benefits - eyelash grows stimulation and nourishing

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Lenoites brand has well established and consistent visual style which we wanted to match. Calm warm earth tones and sandblasted Rose Gold product material were our visual starting point. To enrich a sense of premium brand we presented product on simple and modern scenography.

Storyboard is an important step before animation proces. Client is able to see overall look and visual language for the video. Also we can double check if we cover every important step. In this case client decided to use real skin texture and explained us proper way of applying serum.

When the client was happy with the storyboard we were able to animate. That's our favorite part where all the magic happens. At the beginning, we prepared low-resolution animatic version to discuss all camera movement, transitions and test overall video length and flow. After few improvements we polish it add music and deliver final animation to the client.

Animation was designed to easy adaptation to different media and formats.