Semplicissimi Doria
New design for Semplicissimi Doria biscuits. A common and familiar shape characterized by an icon in low relief that immediately allows you to identify the main ingredient of the biscuit. It doesn't get simpler than that!
The developed design will allow to easily expand , through the creation of a new icon, the range of products while always maintaining a coherent formal language. Simple, smart and good too!
designed @ Mad-e packaging ecosystem
project team
art direction: Pier Benzi, Tiziano Saitta
design: Tommaso Ceschi
accounting: Nicola Barbieri, Mattia Tirloni
