Mezza Lebanese Kitchen group is a solidified brand within the Halifax community and within the fast food restaurant industry. As it continues to rapidly expand the creative challenge is to how to continually tell it brand, origin story and not allow the brand to become too disconnected visually from its roots.

A curated collection of images, textures, typography, and colors that communicate the current look and feel of the brand. It defines the visual direction and gives a crystal-clear picture of the brand

A curated collection of images, textures, typography, and colors that tweak the current look and feel of the brand to create a stronger connection to its Lebanese roots and not lose this connection as it continues to expand as a brand.

Animated exploration of the brand through logo reveals and sourcing suitable stock footage which promotes the family aspect of the branding