[EN-USA]
THE BRAND AND THE PROJECT
BLVCK mob © is a creative collective inspired by Street (Hip-hop, Streetwear) culture. The name of the group, had its origin from the event baptized as "BLVCK party", one of the first trap parties in the city of Santa Maria (RS, Brazil) that recently was honored as the title of one of their latest singles.
The complete collective is composed of artists, singers and composers, photographers, beat makers, videomakers, graphic designers, art directors.
The brand needed a new visual identity to communicate its transformation, improvement and, mainly, visually communicate its strong, modern, contemporary, creative, collective and diverse personality, with art and culture at its core.
[PT-BR]
A MARCA E O PROJETO
BLVCK mob © é um coletivo criativo que tem como vertente a cultura Street (Hip-hop, Streetwear). O nome do grupo, teve sua origem a partir do evento batizado como "BLVCK party", uma das primeiras festas de trap da cidade de Santa Maria (RS, Brasil) que recentemente foi homenageado como título de um de seus últimos singles.
O coletivo completo é composto por artistas, cantores e compositores, fotógrafos, beatmakers, videomakers, designers gráficos, diretores de arte.
A marca precisava de uma nova identidade visual para comunicar sua transformação, aperfeiçoamento e, principalmente, comunicar visualmente sua personalidade forte, moderna, contemporânea, criativa, coletiva e diversa, possui a arte e cultura em seu cerne.
MUSIC COVERS
Some covers created for the collective's songs.
The covers have individual concepts attached to them and many of them were unfolded in a static and animated way.
And all the covers are available along with the songs on all digital platforms.
Marca aplicada em criações audiovisuais e videoclipes:
WANTS TO SEE MORE?
I invite you to discover more about this project! Take a deep dive into my latest projects, learn about the exciting details, and immerse yourself in the world of branding and design. Simply click on link to start exploring now: gabrielaradin.com
I invite you to discover more about this project! Take a deep dive into my latest projects, learn about the exciting details, and immerse yourself in the world of branding and design. Simply click on link to start exploring now: gabrielaradin.com
CLIENT
Blvck Mob
YEAR
2021
PROJECT CREDIT`S
Creative Director: Gabriela Radin
Brand Identity: Gabriela Radin
Visual Designer: Gabriela Radin
Production: Nadine Portella
Visual Designer: Gabriela Radin
Production: Nadine Portella
Project Manager: Nadine Portella
Costumer Service: Nadine Portella
