Every year the DISH Meridian headquarters throws a giant Halloween party! A new theme is chosen each year and our agency is in charge of transforming our entire campus into a magical Halloween land that fits the new theme. Employees dress up for the event and participate in a costume contest. Later in the afternoon employees are encouraged to bring their children in to play games and trick or treat in the cafe which is transformed by all the departments within DISH.
This year the chosen theme was World of Board Games. I was tasked with creating an entire campaign around this concept. It started with a logo design and then spread to webpages, emails, banners candy bags, flyers, poster, and a huge gumdrop mountain diorama and candy forest to match our overarching board game theme of Candyland. Each department picked their own board game and created their own individual booths in our cafe for kids to come and play in. Our agency choose the game Candyland to pull though the entire campus since if was a fun spin on a board game and candy for Halloween of course!
CREDITS:
Agency: One Ten Creative
Client: DISH Events
Art Director: Michelle Baker
Designer: Corrine Metz
Copywriter: Matt Aitken
