American Royal is a event space for rodeo competitions, western retail shopping, and home of the world's largest barbeque competition. This competition happens annually in Kansas City. 

 

I used a ziploc bag and barbeque sauce to recreate their logo art, art directed this photoshoot in my kitchen with my Canon 7D, then developed all of the components of the system. Had a lot of fun with it, but happy it's done. : ) 

 

Below is their (nasty) exisiting logo.