Branding and Logo Design
Logo design and branding guide for housewares and interior design company, Lily and Mae.
Mood board:
I used a warm brown palette with neutral beiges to elicit feelings of comfort and elegance, which aligns with houseware and home designing.
I used a warm brown palette with neutral beiges to elicit feelings of comfort and elegance, which aligns with houseware and home designing.
Logo:
I used an arc (commonly associated with buildings and homes) to enclose several housewares, mostly items with round edges to convey softness and make it more pleasing to the eyes. Inside, I used straight lines to imitate shelves and negative space to form the letters "L" and "M".
I also edited a font to create a new type for this logo (and its variations). Slight cursive was used to show elegance and sophistication, while still being readable.
Brand Board:
