A campaign to give back love, strength and dignity to elderly people and caregivers.
A choral story that relies on an insight: there is a moment in life when the roles are reversed, when sons have to take care of their parents.
The Ad Store
Natalia Borri - President & Chief Creative Director
Giulio Nadotti - Creative Director
Antonella de Gironimo - Strategy Director & Senior Copywriter
Beatrice Onetti - Art Director
Nicolò Amoretti - Junior Art Director
Daniele Iafulli - Junior Copywriter
Marco Di Perna - Visual Designer
Natalia Borri - President & Chief Creative Director
Giulio Nadotti - Creative Director
Antonella de Gironimo - Strategy Director & Senior Copywriter
Beatrice Onetti - Art Director
Nicolò Amoretti - Junior Art Director
Daniele Iafulli - Junior Copywriter
Marco Di Perna - Visual Designer
Chiara Pisanu - Visual Designer
Michele Febbroni - Client Director
Sara Osti - Agency Producer
Benedetta Benecchi - PR Director
Elena Brozzetti - PM & PR Account Executive
Elisa Seletti - Social Media Manager
Stefano Peschiera - UX & Web Designer
Stefano Adorni - Content Creator
Elisa Coscelli - Media Specialist
Francesco Santo - Social Analyst & Digital Planner
Michele Febbroni - Client Director
Sara Osti - Agency Producer
Benedetta Benecchi - PR Director
Elena Brozzetti - PM & PR Account Executive
Elisa Seletti - Social Media Manager
Stefano Peschiera - UX & Web Designer
Stefano Adorni - Content Creator
Elisa Coscelli - Media Specialist
Francesco Santo - Social Analyst & Digital Planner
Diaviva
Marco Lasagni - Executive Producer
CRIC - Directors
Anna Visigalli - Colorist
Michele Cardano - Photographer
Marco Lasagni - Executive Producer
CRIC - Directors
Anna Visigalli - Colorist
Michele Cardano - Photographer
Davide Ghizzoni - Real Stories Videomaker
Filippo Beretta - Music Composer
Filippo Beretta - Music Composer
