my sicily | branding & visual identity.
My Sicily is the first typical-sicilian fast gourmet located in Catania with all the traditional gastronomy served on an convenient formula. Fast and good, healthy and tasty. Inside, an typical culinary experience for all. Full of colors and memories, with the best production quality of Sicily, and begins to form the essence of brand new retail concept for typical food.
On this project we had the opportunity to create the full brand idea from the begining. Goal was to make a traditional –but smart– brand concept.
Work was made in collaboration with agency Industria01.
Our job: Art direction, branding design and visual identity for indoor elements.
Photo from Flickr's profile by Leo Lima.
The idea was born from the association between the traditional-sicilian spirit –represented by the "carrettu" (historic sicilian cart above)– and a fast food box.
Brand Design
Pattern Design
The colors palette and patterns, such as the visual system, is inspired by the classical sicilian-homemade production and by the visual of a friendly and vintage-trendy fast food.
Photo by Giuseppe Casaburi.
Picto Design
Menu Design
Menu Board
Client: My Sicily Fast Gourmet
Agency: Industria01
Project Managers: Sarah Bersani / Bice Guastella
Project Managers: Sarah Bersani / Bice Guastella
Art Direction / Design: Gustavo Arias
Photo: Giuseppe Casaburi
Year of completion: 2013
Year of completion: 2013
