2020 - 2021
Identity.
Yarará is a handcrafted hot sauce. A natural, high quality and sustainable product launched by a family in order to overcome job losses due to COVID. A promising entrepreneurship that aims to become a triple impact -economic, social & environmental- company.
The name Yarará refers to one of the most dangerous snakes in the region. The identity seeks to generate impact, playing with a contrasting palette, shapes and textures.
The name Yarará refers to one of the most dangerous snakes in the region. The identity seeks to generate impact, playing with a contrasting palette, shapes and textures.
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Client: Yarará - El Picante Nacional