The Land of New Football - NIKE ILLUSTRATIONS

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WELCOME to the Land of New Football. A new country that unites young footballers everywhere under new values, new beliefs and new goals. It’s high time for those who play, not the ones who pay, to create a new vision for the beautiful game.The Land of New Football is an exciting new vision for football. It’s run by real heroes who stand for our values, for equality, for creativity, for the better of the game.We’re kicking things off around the Euros with a campaign that introduces and invites the world to The Land of New Football. Bringing together players from the sandy foot volley pitches of Barcelona, to the swamp matches of the Urals, the grassy pitches and the concrete ones. Now we want to unite them under one symbol. And to do all that, we need you.

Click here to watch the official film of The Land of New Football!

I’ve created 3 major athletes for the Nike x Play New campaign and you’ll be able to see the posters in cities like London, Berlin, Rome,Barcelona, Istanbul, Amsterdam and more.The posters were used simultaneously worldwide as indoor and outdoor. In addition, with their digital versions, the athletes posted the posters on their social media accounts.And I created a new Nike Football News symbol character. Thanks to the Wieden+Kennedy Amsterdam team, the character has been animated for use on Nike's social media.For more information about the campaign and posters, check out IT'S NICE THAT's article at the link below!
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The Land of New Football