E3 "VS."
--
E3 is the biggest gaming conference in the world, and most people were asking what Verizon was doing at it. We were tasked with coming up with a concept and a look & feel that connected the brand, which most people only identify as a teleco, with E3’s gaming audience.
We set the tone for the keynote with a cinematic, title-sequence-like opening video that pulled viewers into the immersive world of gaming. Our monuments to gaming illuminated from within representing Verizon’s 5G Ultra Wideband, faced off against each other, locked in battle. Statue Vs. Statue. As we slowly traveled across the sculptures, we saw a mix of gaming genres rotating and sweeping through the panoramic space, lines of copy revealed like poetry, accenting each scene. Unveiling the theme for the event, “Vs.”
The design is refined and elegant yet also atmospheric and dark. The colors throughout are minimal yet maximally effective, with Verizon’s brand colors of red, black, and white the sole inclusions.
--
Client: Verizon
Product: Brand
Product: Brand
Production: Hornet
--
--
R&D
--
