EMOSE is the oldest insurance company in Mozambique, with a brand dated from 1977. Since it's debut as an Insurance Company, the brand has been using the same logo with minor updates in its Corporate Identity throughout the years. With more than 30 years old, it's our opinion that the Brand should innovate and adjust its image to better reflect today's market and challenges.
As such, presented here is a rebranding proposal that was developed as an idea for what the company's brand could look like in modern days. Taking elements from the previous Logo, whilst still maintaining the core values and concepts of it, a new Corporate identity is proposed with the focus on simplicity and bold colors.
Enjoy!
