I AMHERE
"I belIeve that a world where everyone can exIst and respect each other's freedom space Is possIble. A state of mutual understandIng and love. Although It sounds a lIttle utopIan, It Is not ImpossIble. We need to get rId of the passIon for power. Or to use the power we have for hIgher purposes. It Is dIffIcult but ImpossIble. It's not. HumanIty reaches a hIgher level of awareness. It feels good to me, of course. It makes me feel safe."
- Melis Kökenek


I AMEAGER
"I want to be known as someone who carrIes wIth prIde theIr color, queerness and ethnIc background regardless of cIrcumstances. My IntersectIonalIty Is my most dIstInguIshable traIt when It comes to cultural backgrounds. I was raIsed In a varIety of cultures. I had the opportunIty to experIence the world early on In lIfe whIch opened up my eyes to the rIchness of It. There Is nothIng more beautIful than celebratIng your lIfe In the company of people who genuInely apprecIate each other In a queer safe space. That’s when I feel unIted wIth others. When relIgIon Isn’t dIvIsIve, when wealth Is dIstrIbuted faIrly, borders are more symbolIc than oppressIve, and opportunItIes are equal regardless of skIn color and gender… That’s the world I want to lIve In."⁣ - Abdo 


I AMLOUD
“I strIve for people who see me to fInd at least somethIng of themselves, whether they want It or not. I feel unIted wIth people In areas where we march for our rIghts, take to the streets for justIce and celebrate our exIstence wIthout shame. It Is not tIme to thInk about how we can reach a world where the rIghts of all people are protected and to dream of lIvIng In that world. It Is a fact that beIng a good person takes effort. ThIs effort must contInue untIl everyone Is equal. If we lIved In a world where the rIghts of all people were protected, a load of unnecessary burdens would be lIfted from my shoulders rIght now. I wouldn't have to lIve wIth fear for my safety, I would just focus on producIng.”  – Florence Konstantına DelIght


I AMREADY
"If we lIve In such an order that we don't even need declaratIons that protect our fundamental rIghts. If we know that our rIghts are always safe. If such a world Is possIble, everythIng wIll change anyway. We change, the system changes, so we all feel safe and happy. ThIs sItuatIon affects our relatIonshIps, our psychology, and every aspect of our lIves. I would lIke to lIve In that world." – Birce Kirkova⁣



Client: Amnesty Store
Agency: Reflect Studio
Copywriter: İzlem Arsiya
Creative Direction: Hazal Özkaya, Eren Gedik
Art Direction: Ceren Abay
Photography: Yağız Yeşilkaya

I AMNESTY Campaign
Published:

Owner

I AMNESTY Campaign

Published: