SAINT THEO’S
(Branding – NY)
Saint Theo’s is the epitome of celebration of life, an ode to Italian modernism, it is a real place f
or fun and enjoyment that brings back the fabulousness of going out to dinner.
Relying heavily on Italy as a source of inspiration, the menu is delightfully diverse – cherry tomato spaghettini, tuna crudo, a Venetian-style cuttlefish in ink, and berries with whipped cream for dessert – it's a grand tour of Italy, from the laid-back sophistication of seaside joints like Le Sirenuse and Il Pellicano, and the palazzo cafés and bácaris of Venice.
The identity is inspired by the aesthetics and graphic posters from Italian modernism and also by the joyous approach to food intrinsecal to Italy, translating this into a modern and fun way through the playfulness of mixing different sizes and weights in typography.
This risky blend depicts beauty from a new angle, where shapes and forms are both
independently interesting and great composition altogether.
Adding a nostalgic nod to the interiors, the walls are decorated in vintage
Pirelli calendars from the 1990s and early 2000s—as well as Venice Biennale posters.
Speckled terrazzo adorns the bar and Murano glass fixtures are prominently featured.
There is also a semi-private room with colourful light details from stained glass windows.
Photos by Adrianna Glaviano.
