Designed by Raison Pure São Paulo in co-creative with Colgate's design Team.
The project consisted in designing a new line of premium products, which is part of Colgate’s Luminous White platform, dedicated to smile care and especially effective in teeth whitening.

Colgate Lovers was developed to effectively remove undesired stains from the teeth of those who are wine and coffee lovers, thus allowing them to enjoy life's little pleasures without compromising the whiteness of their smile.