TOYS R US DISPLAYS
For all of these displays, I prepped mechanicals for every element, optimized images for best print quality and worked closely with the structural designer to perfect dielines.
I communicated with outside print vendors regarding printing specs and with Toys R Us project managers regarding all project details so that I could relay information to our
in-house digital printing, production and fulfillment teams. I then created assembly instruction files according to Toys R Us guidelines.
Minions Product Display - I was involved with initial creative ideas as to how we were going to make these characters stand out. I was responsible for prepping mechanicals for every element of this 3D display. The customer provided flat photoshop files (no layers) for the characters. I had to separate out elements of each character, create paths for dielines, apply art to structural dielines, create bleeds for each element and manage color (process and spot) for matching across digital and offset presses on a variety of substrates.
All pre-assembled elements of the Minions display
Minions Display Assembly Instructions—I worked with information from customer and structural designer to write and layout "user-friendly" instructions for Toys R Us store employees.
Skylanders Product Display
Times Square Wayfinding Signage
Times Square Wayfinding Signage
Times Square Wayfinding Signage and Lego Product Signage
Motion Activated Light-Up Archway
