U Pizza
U Pizza is a pizzeria in Kuwait, which was born in the market escaping from the traditional style, the popular round pizza and broken into slices. The idea of U Pizza is to offer the slice to the customer already folded and he chooses the filling that goes on top, so the customer can try several flavors and have a greater convenience when eating the pizza. Hence the name U Pizza, the way the pizza is delivered reminds us of the letter "U".
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And it was precisely this idea that gave the starting point for the identity concept, where we can see the pizza folded and forming the letter "U". The other developments of this identity aim to deliver a wide possibility to the visual universe and bring more strength and differentiation to the brand. Colors, textures, illustration, typography, all consistent with what the brand wants to convey to its audience.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And it was precisely this idea that gave the starting point for the identity concept, where we can see the pizza folded and forming the letter "U". The other developments of this identity aim to deliver a wide possibility to the visual universe and bring more strength and differentiation to the brand. Colors, textures, illustration, typography, all consistent with what the brand wants to convey to its audience.
