Brand Concept : Things you like tell something about you as an individual. Holi encourages people to express their identity and their uniqueness by choosing the colour of their clothes. In the shop, no palette or sample customers can choose from, they have to come up with their own reference (picture, object etc). The colour will be analyzed and recreated for them perfectly so the piece of clothing can be dyed. This brand is all about personnality, taste and choices. it is all about being yourself really.

 

More details about this project on my website.