During my internship at Adikteev, I've learned a lot about retargeting.
You may not be familiar with retargeting ads but in general, retargeting consists of bringing a user back to the app that he no longer uses.
INTERACTIVE Pop Up AD: Scratch & Match
This creative will interact with the user.
Step 1: Help the robot find his resources by scratching & matching.
NB: The user can only have 3 chances. Each time the resources don’t match he will lose one light.
Step 2: Once the user finds a match, he will be rewarded.
Confettis will show up, wording & CTA will appear.
The CTA will bounce & will push to user to go back to the app and play.
