Y O U P L U S
Abdi İbrahim Pharmaceuticals Youplus Packaging Designs
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We renewed the logo and packaging designs for Abdi İbrahim’s dietary supplement brand Youplus. The products in this category usually have an overly medical look whereas Youplus prioritizes healthy and balanced nutrition in its new positioning. With our new design we moved away from the category’s medical feel and highlighted naturality in the brand image. At Crescents and Stars for Packaging 2020, a packaging design awards show held by the Turkish Packaging Manufacturers Association, Youplus nutritional supplements packagings won the gold award in medicine and pharmacy category. Made in Orhan Irmak Tasarım.
