Client
ASTRAL ADHESIVES
Industry
Manufacturing
Services
BRANDING
About Brand
A nationally renowned brand in the pipes and adhesives industry, Astral Pipes have been pioneers in the piping industry, whilst their sister brand, Astral Adhesives have strived to better the current adhesive offerings in the market. The brand has been proactive in marketing and advertising with many celebrity associations like those with Salman Khan and Varun Dhawan.
The magnitude of the brand demands the need for an army of channel partners. To effectively communicate to the channel partners, consumers and the media, a customised communication plan was put in place that had a different tonality, approach and creative.
