Sunmoon
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Sunmoon handmade soap, start with a will of the founder Hu Shan-Shan, which is concerned with the relastionship between cleanliness and soul of a person, and the topic about human and evironment. Sunmoon wants to redefine the value of handmade soap to express the spirit of Sunmoon 'Back to simple and nature'.
The identity of Sunmoon is inspire by the shape of handmade soap and process of making soap with hand. We think 'mould' to 'soap' is like 'identity' to 'Sunmoon', the result is a bespoke typeface based on a rectangle. We try to simplify process and reduce color on the process of manufacturing of package and prints for Sunmoon to transmit the spirit and lifestyle 'Back to simple and nature'.
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Art Director: Kepengmin
Client: Sunmoon
Identity, Package, 2020
Client: Sunmoon
Identity, Package, 2020
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