Breast Cancer Prevention

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The self-exam still the best way to detect an early breast cancer. So we’ve made a poster that simulates a hidden lump that can only be discovered by touch. Just like the real exam.

Prototyping

At this stage, ideas needed to be transformed into interaction. We tested materials for the structure of the poster, the lump, printing processes and even the interaction of the target audience with the poster. We needed to arrive at the most viable solution, at the lowest possible cost.

We made several prototypes and the final solution was a 40x56cm poster, with a hard cardboard base, an internal frame in cardboard and a foam padding. The art was printed on fabric, which covered the poster. The lump was made of silicone, glued underneath the foam.

Amil is the largest Healthcare company in Brazil. They are focused on prevention and promotes awareness campaigns on important dates, such as Pink October. 80 posters were produced, which were displayed during the month of October at Amil's headquarters, in its own hospitals and in some accredited clinics with a greater focus on women’s healthcare.

Thinking about the ideal means for public interaction, the posters were installed in some low-traffic areas and in the women's bathrooms in these locations, providing a safe and more welcoming environment. An experience platform closer to the reality of a self-examination carried out at home.