The second part of 'Brand Moods' was extended as 'Brand We', where we had to come up with a new product and consumer market for the brand we were given. In this project, we had to shortlist fabrics, color palette, come up with a logo, campaigning strategies and VALS segmentation for the same. The project also required the new product to be well aligned with the brand's original ideology. 

Hence, i came up with ''Purpose by H&M'', a tech wear collection that emphasized on separating and breaking the usual tech wear components into garments which can be worn everywhere while still maintaining the aesthetics of the same. This Sub Brand opens up flexibility and variety for the consumer to stay close to their love for tech wear and dawn it without having the hesitation of looking over prepared. Its not only meant for the staple Urban Explorer, but also for those who aspire to explore anything in life, hence, finding their purpose.   

Due to Covid-19 restrictions, i could not carry out a photoshoot for the garments. Luckily, i had something similar to one of the looks from my range so i decided to wear it and do a at-home photoshoot using myself as the muse.