Client: Zappos.com
What Prolific Did: Product Photography
Photographers: Jessica Dickenson + Jerry Koufeldt
Evolved creative content for this iconic eCommerce company to differentiate it from the increasing competition.
TOP-NOTCH CREATIVE
Zappos.com is an online shoe and clothing retailer, headquartered in Las Vegas. As the eCommerce space heated up (and the unconventional management philosophies of CEO Tony Hsieh continued to garner publicity), Zappos.com wanted to take its creative content up a notch to differentiate the brand from the competition.
WEBSITE + DIGITAL CONTENT
Two of Prolific Creative’s photographers worked full-time for Zappos.com to help accomplish this. Their work populated the many pages of the website and provided a significant amount of digital content.
Many photos and digital ads were also published on Zappo’s sister site, 6pm.com.
