Jaguar is well known for its racing heritage and when we were approached with the task of promoting the Project 7 racing concept car, ahead of its run at the Goodwood Festival Of Speed, we couldn’t wait to strap ourselves in.
Creating a short Project 7 launch film, a design film with Jaguar’s Design Director Ian Callum, and a stylised newspaper press pack – containing the Project 7 press release – we were able to turn the concept car into a talking point online and at Goodwood. This momentum carried over into the press with our assets being used by automotive websites such as ‘Top Gear’ and ‘AutoCar’, creating a strong media presence for Project 7 before it had even had a run up Goodwood’s famous hill.
In the words of Ian Callum, Project 7 is a car to be enjoyed, and we most certainly enjoyed our time with it.
Read the full Jaguar Project 7 newspaper press pack here
