Don't Drink and Drive Campaign for MADD

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Hello and Thanks for visiting my portfolio,

I did this project for my creative advertising course in college and I actually enjoy the whole process. I began with brainstorming and research on the previous campaign that designers have done for MADD. And so I came up with my idea and sketched it. First, I was going to execute it with Photoshop but I decided to go across the whole photo shooting and professional execution.

With the assistance of my sister, we set up a side table with some family photographs, frames and Christmas ornaments as I decided to make this advertisement for Christmas days. We spent almost 5-6 hours of preparation and shooting which was a pile of fun. After post production and adding the copy we were pretty happy with the result as well as my instructor.

Special thanks:

My sister: Masoumeh Azadbakht who has supported me always.

My instructor: Bill Quinney and my co-ordinator: Catherine Pike for their great advice.