This is an identity system that was created for a fictional design enterprise, called Tapara Design. There are two separate components of this system – the identity manual and the stationery package. The concept for this system, including the logo design, was based on Peruvian culture. More than anything else, the idea was to keep a sense of unity. The colors used came from the logo design, and are used throughout the identity system in order to keep consistency. A fresh layout was chosen, and the inclusion of geometric shapes and typographical emphasis in certain elements kept the design balanced and interesting.
This is an identity system that was created for a fictional design enterprise, called Tapara Design. There are two separate components of this system – the identity manual and the stationery package. The concept for this system, including the logo design, was based on Peruvian culture. More than anything else, the idea was to keep a sense of unity. The colors used came from the logo design, and are used throughout the identity system in order to keep consistency. A fresh layout was chosen, and the inclusion of geometric shapes and typographical emphasis in certain elements kept the design balanced and interesting.
