Brief
Promote a new season of the Masquerade show, where famous celebrities hide themselves behind fantastic costumes, and juries and viewers must guess celebs' true identities.
Solution
The watching trigger of the show is the desire to disclose the identity of celebrities hiding behind costumes.
So, we launch the “Guess Me” campaign, where imaginary characters provoke viewers and actively demand to be guessed in every single media touchpoint.
Video Campaign | Teasers & Social Media
harlequin
pirate
gorgon
goose
cat
Visual & Branding Campaign
Video Campaign | TVC & Social Media
parrot
goose
babai
