Communication under one roof
“There’s no such thing as bad weather, only unsuitable awnings!” The twist of this well-known saying could also be the motto of the Merano company Freiraum. With its extensive range of awnings, this family-run business guarantees safe protection against wind and bad weather, which it customises specifically to meet all needs in its own metalworking shop, whether this means special, extra-large marquees for hotels and restaurants or classic solutions for private customers. Freiraum ensures the highest level of quality, which it also wants to be reflected in the company’s market image – a task that is welcomed by the Werbecompany Meran!
Crystal clear focal points
“What do they actually do?” For specialised manufacturers especially, it is important to present the range of products in a way that even non-experts will understand easily. Our communication strategy for Freiraum’s new market image is thus visibly based on the two pillars of the company, namely “awnings” and “metal working”, which leads to the USP: bespoke sunshade solutions thanks to in-house metalworking shop. Specially developed icons for the core areas of large awnings, standard awnings, canopies and porches, as well as the metalworking shop, makes it easier for visitors to find their way around in the newly developed website, the presentation brochure and the company’s own facade decoration.
Carefully thought out form A to Z
The newly created trademark lies at the centre of everything. The stylised awning runs – literally – through all other advertising materials as a common thread, such as the corporate stationery, with business cards, sales folder, envelopes and letterhead paper, as well as the lettering on its vehicle fleet.
