TRX® invited us to work alongside their creative and marketing team to develop
a new visual language for their line of world-class suspension training equipment.
since the initial briefing gave us total freedom  to create, our team started exploring
different design paths working with the client’s typography, photographic assets,
color identity and all the other elements of TRX’s rich universe. 

Playing with blowout types and photos, scale and color contrasts, Gingerpic’s team
came up with the first creative line, always taking into consideration that the layouts
should be dynamic and work on both static and motion assets.

After this first round of layouts - exploring blowout elements of the brand - our team tried different visual approaches by deconstructing the brand and products. Next, we invested in a different path from these studies exploring the product’s stripes, using them as the main graphic element for static and motion pieces.

The use of the dynamic graphic stripes and the deconstruction of the logo applied to the bold photographic visuals was the natural way to follow. So from this solid visual base, the team started working on the final deliverables that could be easily adapted for all digital and conventional media.