Spotify
Bus Stop Ad Campaign
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Design Solution
Format
The advertisement is a big type ad centered to the left which is reminiscent of past Spotify advertising and it makes it easy to read for pedestrians passing quickly on the sidewalks as well as the users of the bus stop.
Color
The background of the ad features bold, colorful gradients to draw peoples eyes in without being distracting to the message. It then features black and white type color in order to make the words pop off the colorful background.
Type
In order to make the type the focal point of the ad, the font chose is Omnes Bold. It is eye catching and playful
