Identity / Form Language
Roderick Danstheater Interantionale, The Hague, The Netherlands
This identity system was created while I was the Artist-In-Residence at NLXL in The Hague and Fulbright Fellow in The Netherlands. Our main objective was to create a flexible form language that reflected the vision of Roderick van Gelderen, the theater's founder. The complex identity is a series of illustrations that are conceived out of the idea of circles in motion. I created 100 illustrations of the dancing circles and added a color palette of twelve. After that, I began putting the illustrations together in combinations of three. With the 100 individual dancing circles, 12-color pallette and combinations of three, I have created a complex system of identity options that will exist in a different form, every day of the theater's life, as a trademark and as a symbol for the infinite movement of the human spirit. This scarcely scene technique of Form Language enables organizations to benefit from complexity in a time when our global temperment is simplicity. Abundant emotion, energy and elegance is what differentiates us from machines amongst the dense global visual culture.
- - - - - - - -
Roderick Danstheater B.V., statutorily based in The Hague, The Netherlands, was founded on 13 November 2007. Our primary objective is the realization and exploitation of a new truly international theater for the performing arts. We are currently converting a decommissioned cruise ship, into an eco-friendly, state-of-the-art theater including a VIP lounge, hotel accommodations, a parking garage, a grand café with adjoining restaurant and a spacious terrace.
Roderick Danstheater Interantionale, The Hague, The Netherlands
This identity system was created while I was the Artist-In-Residence at NLXL in The Hague and Fulbright Fellow in The Netherlands. Our main objective was to create a flexible form language that reflected the vision of Roderick van Gelderen, the theater's founder. The complex identity is a series of illustrations that are conceived out of the idea of circles in motion. I created 100 illustrations of the dancing circles and added a color palette of twelve. After that, I began putting the illustrations together in combinations of three. With the 100 individual dancing circles, 12-color pallette and combinations of three, I have created a complex system of identity options that will exist in a different form, every day of the theater's life, as a trademark and as a symbol for the infinite movement of the human spirit. This scarcely scene technique of Form Language enables organizations to benefit from complexity in a time when our global temperment is simplicity. Abundant emotion, energy and elegance is what differentiates us from machines amongst the dense global visual culture.
- - - - - - - -
Roderick Danstheater B.V., statutorily based in The Hague, The Netherlands, was founded on 13 November 2007. Our primary objective is the realization and exploitation of a new truly international theater for the performing arts. We are currently converting a decommissioned cruise ship, into an eco-friendly, state-of-the-art theater including a VIP lounge, hotel accommodations, a parking garage, a grand café with adjoining restaurant and a spacious terrace.
