Parque lives at the intersection of design and mindfulness in fashion. It is the convergence of style, substance, and sustainability, in elevated timeless silhouettes. Enduring designs intended to be worn for years without looking out of place. By bringing enduring styles that bend the perception of time and place, Parque aims to slow down the pace of fashion to a healthier rhythm; it’s mindful of the well-being of its communities, and the environment.
We worked alongside the team at Parque to create a brand identity that embodied the ideas of design and mindfulness. This was executed through a variety of deliverables, including the overarching brand identity, wordmark and monogram, art direction, photography, copywriting, website design, and much more.
The brand pairs a custom wordmark with painterly shapes symbolizing Parque's various footwear offerings. Using these graphic elements across the brand creates an artistic yet simplistic look that feels extremely unique within the marketplace.
We worked alongside the team at Parque to create a brand identity that embodied the ideas of design and mindfulness. This was executed through a variety of deliverables, including the overarching brand identity, wordmark and monogram, art direction, photography, copywriting, website design, and much more.
The brand pairs a custom wordmark with painterly shapes symbolizing Parque's various footwear offerings. Using these graphic elements across the brand creates an artistic yet simplistic look that feels extremely unique within the marketplace.
