Building trust in tech transforming the internet
Saito is a permissionless, open-access blockchain network that aims to change how we use the internet. It's hard to inspire faith in tech that most people struggle to understand, so Saito asked us to build it a brand everyone could trust.
We created a visual identity designed to draw you in – packed with humanist typography, a vibrant colour palette and dreamlike gradients filled with impossible shapes. Each element fosters a sense of connection, and conveys the warmth missing from Saito's blockchain rivals.
We held workshops with the Saito team in Beijing to inform our discovery process.
A collection of fan art and fan-made memes inspired by the new Saito brand.
