Grand Hyatt 25th Anniversary Party
Grand Hyatt Hong Kong wanted a night to remember to celebrate its 25th anniversary. The theme for the grand event was 'Rising To New Heights' because guests deserve to be carried away for one night.
Client Grand Hyatt
Agency WRG
Agency WRG
Discipline Party
Creative Director Andrew McWalters
3D Designers Sherman Pang
Creative Director Andrew McWalters
3D Designers Sherman Pang
To kick-off the party with a memorable reveal moment, illuminated helium spheres installed inside the cocktail tables floated up to the ceiling to reinforce the theme of 'Rising To New Heights'.
The entire event journey from arrival to performances was storyboarded to communicate to the Client the full experience.
400 guests gazed up from the lobby at opera singer Lucy Kay – second runner-up of 'Britain's Got Talent' – who gave a mesmerising performance from the balcony.
When pitching for the project I directed a teaser video to set the tone for the event. The original logo created by the Hotel was made up of solid straight lines so I added a bevelled edge and metallic effect for a premium quality which was then adopted by the Client.