REHAU
Design concept for exhibition stand / 420 sq.m, 4 sides open / RUSSIA / 2021
Design by: "ART-KARTEL"
Designer: VLADISLAV MOROZOV
Design by: "ART-KARTEL"
Designer: VLADISLAV MOROZOV
Client: REHAU RUSSIA
Exhibition Design
The stand, which this year included not only the traditional exposition, but also coworking areas and a large presentation screen, hundreds of guests. Energy-efficient INTELIO Slide sliding parallel-sliding windows and doors with a sash hold-down function aroused increased interest among visitors, helping to save living space. Such structures make it possible to fully use the space near the window, and the profile depth of 80 mm retains heat and does not transmit noise. The owners of country houses were interested in warm REHAU STARLIGHT roof windows. With high energy-saving characteristics, this is one of the most affordable models on the Russian market among analogues. In addition to the above, the company presented at its stand the latest window technologies, which experts assess as the most promising.
Pre-announced events, for example, the Global Window Forum, organized by members of the Big Three G3, an industry association of leading suppliers of the window industry, were also successful. At the forum, experts discussed the prospects for its development. The event was very popular - all 220 seats were taken.
Pre-announced events, for example, the Global Window Forum, organized by members of the Big Three G3, an industry association of leading suppliers of the window industry, were also successful. At the forum, experts discussed the prospects for its development. The event was very popular - all 220 seats were taken.
Within the framework of the exhibition, not only formal events were held. Thus, REHAU presented to the public a presentation of a new QR-book “Sales DNA. Windows ”,“ Architectural Breakfast ”was successfully held at the stand and much more. Social networks also reacted actively: dozens of people took part in the daily Instagram contest from @rehaurussia, 3 winners of which received gifts - branded belt bags with a logo. An important event was the premiere of a film about key innovations, which allowed anyone to understand the intricacies of the new REHAU window technologies.
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