Client: Pokka Japan Agency: Mango Advertising
Acc Director: Lester Obice Creative Leads: Mario De Soyza + Dushan Pieres + JJ Moreno Artists: Zaw Hlaing Oo + Myint Lwin Bo
Production House: Wanna Go (TH) Director: Jean (TH)
'Better when it's real'
Premium fruit juice in a can by Japanese company Pokka, wanted to appeal to the youth who drink totally artificial drinks instead of the real thing. Just like they would daydream of what they want to do, rather than doing it for real. Unlike a daydream, there’s nothing imaginary in Pokka’s refreshing fruit juice, just all the best parts of an orange and a launch campaign reminding the youth to stop living their best life in their head, and make desires a reality.
