Client: Ovaltine Agency: Mango Advertising
Acc Director: Lester Obice Creative Leads: Mario De Soyza + JJ Moreno Artists: Zaw Hlaing Oo + Myint Lwin Bo
Production House: Dreamwalkers Director: Aung Myat
Ovaltine run an annual nationwide consumer promotion to retain the position as a market leader of health drinks. The brief of that year was pitched to promote original and chocolate malt sachets and help several lucky families build a better future with a cash prize. The promotion quickly gained traction through a 30’s TVC, radio spots and artworks highlighting the 100,000,000 kyats giveaway (approximately 75,000 USD) spread across digital and outdoor.
Once the winners were found, the core motivation of the campaign ‘fueling dreams’ unfolded. The winning families told stories of struggles and barriers to follow their dreams and how effective Ovaltines generosity will be for them to have the future they have wished for.
