Regional Campaign for Copa América 2021 that sought to promote the purchase of Samsung TV.
STARTING POINT.
This shows that soccer is more than soccer. It's such a powerful passion that it's capable of uniting millions of people of different religions, countries, and political positions.
AND GREATNESS HAS TO SEEN BIG.
CONCEPT.
Originals Key Visuals *(photos without rigths)
Final Key Visuals
Spot (Copa América + Line Up 2021)
Director Creativo General: Arturo Suárez
Creative Team Leaders: Paula García - Carlos Acosta
Copy: Paula García - Arturo Suárez
Diseñador Gráfico: Carlos Acosta
Agencia: Cheil Colombia
Productora: Colors
